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How well can you follow directions? Not necessarily instructions provided with your new desktop computer, but directions in general. There are always those people who set off on their own, thinking they understand what’s going on and that they can figure things out on their own. In a team environment (read: corporation) this can damage
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How do you know when a new product launch is successful? When you’ve reached a critical mass of customers. Now, what exactly is “critical mass” for your customer base? There are two ways to measure this, and they both have their places depending on the market you’re trying to reach. Percentage of the market If
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Businesses are motivated by profit. You push your employees to work hard in order to maximize your owners’ (either your or your shareholders’) profit-making ability. This leads to incentives for sales teams, team-building promotional activities, quarterly performance reviews, and a highly competitive workspace. The public sector, on the other hand, has other motivations. Most public
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Whether you’re looking for a new job or just refining your portfolio to attract new clients, it’s important that you itemize and monetize your accomplishments. “I helped to increase business” is less impressive than “I was directly responsible for $100k in new contracts.” At any given time, it might seem like your most prized accomplishments
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I know, I’ve already lost half of you. And the other half that’s still hanging on is waiting patiently for me to start throwing formulae at you. But that’s not going to happen. I do want to point out, though, that while statistics are monotonous, boring, and somewhat difficult to understand they are one of
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In the world of small business, networking is everything. Whether you’re at a business conference or a football game, you should always be prepared to meet that next great business partner. This means you should be presentable, on your “best behavior,” and prepared to talk shop whenever you need to (or to respectfully decline in
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OK. It happened. Something went wrong and one of your customers is on the phone yelling. True, they should have read the fine print at the end of the user agreement before they accepted liability for using your product. But right now that is the last thing you want to tell them. At some point
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This week’s ten commandments strikes a little closer to business operations than marketing strategy. All the same, your organization’s internal operations practices are just as important to your brand as the marketing department’s long-term strategy. Don’t believe me? Ask a firm that’s violated one of these rules: I doesn’t matter what your job is Everyone
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Just like every Wednesday before this, today brings yet another list of rules for the marketing world. Although this week, we’re more on the topic of self-marketing (specifically self-branding). Here are 10 simple rules to follow to use blogging effectively in your business, career, and even job search. Set a schedule and keep it Don’t