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OK. It happened. Something went wrong and one of your customers is on the phone yelling. True, they should have read the fine print at the end of the user agreement before they accepted liability for using your product. But right now that is the last thing you want to tell them. At some point
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This week’s ten commandments strikes a little closer to business operations than marketing strategy. All the same, your organization’s internal operations practices are just as important to your brand as the marketing department’s long-term strategy. Don’t believe me? Ask a firm that’s violated one of these rules: I doesn’t matter what your job is Everyone
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Just like every Wednesday before this, today brings yet another list of rules for the marketing world. Although this week, we’re more on the topic of self-marketing (specifically self-branding). Here are 10 simple rules to follow to use blogging effectively in your business, career, and even job search. Set a schedule and keep it Don’t
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Branding is one of the many disciplines that make up marketing. It sits alongside sales and advertising, and shares many of the same concepts and practices. Like any other discipline, branding carries its list of dos and don’ts. Here are ten that can help you avoid the potential pitfalls and minefields of the practice: Don’t
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Just as web development has its own set of rules, so does marketing as an overall practice. The following guidelines are not meant to be all-encompassing or exhaustive, but they will give you a framework with which to enter into the field. Do not lie While I have the greatest respect for Seth Godin, not
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… then it doesn’t exist. That was a statement a business professor once made to me and I found myself repeating to one of my students this past week. It’s a solid piece of business advice no matter what industry, market, or profession you’re in. However groundbreaking that idea was or whatever innovative concept you
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How many sides are there in your market? Are you a B2C? A B2B? A B2B2C (OEM)? Whoever and whatever you are, you need to keep in mind that there are at least two sides to your market, if not more. When most people think “two-sided market” they think of a marketplace. eBay is a
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Last week I gave you some quick guidance about what to look for in a brand coach. Now I want to give you 10 quick tips for how you can save money in your search and make the most of every dollar you spend on branding: Shop around for estimates – Consulting is competitive, make
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A “brand coach” is not necessarily an all-knowing marketing guru (though we all like to think we are). Really, a brand coach is just someone who’s been around the bend, knows what questions to ask about your business, and brings a clean eye and customer-centric point of view to the discussion. He is the guy