2014
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Us versus Them
Aug 28
September 11th was a hugely unifying event for (most) Americans. It still created an “us” and “them” division, though.
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Context-free Cold-Calling is Dangerous
Aug 22
If you use cold-calling as a technique to gain new customers, be sure to provide context when you reach out. Don’t blindly shotgun the market with ambiguous sales copy.
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The High Price of Perfection
Aug 10
There is a line between where added investment helps improve your product, and where additional delivery delays hurt your business.
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Niche Blogging
Aug 8
I’ve discovered yet another trend with traffic on my site.
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More than a Logo
Jul 1
Your brand is bigger than your visual identity.
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What is a Thought Leader?
May 7
The other day, I stirred up a minor discussion on Twitter regarding the term “thought leader.”
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Thought Leadership
May 2
A thought leader has to do more than think about problems.
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The Death of Sponsored Content
Apr 3
Once upon a time, I published sponsored content on this site. Now, one of those sponsors has been notified by Google that my article appears to be part of a “link scheme” and has asked me to remove any links to their sites. I find Google flagging my article in such a way troubling, since…
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Is “Organic” Just a Buzz-word?
Mar 17
Is your sales label just a buzz-word, or a real, objective competitive identifier in your industry.
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In-Market Analogs
Mar 4
Entrepreneurship is innovation – if you can only describe your business in terms of another, you’re not innovating.
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Market Research can be Misleading
Mar 3
Market research conducted against vaporware is rarely, if ever, actionable and more informative than a hunch.