2014
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Transparent Monetization
Mar 2
I started blogging daily on this domain to build a platform. To build a place where my voice – professional and creative – could reach the world. I want to begin monetizing this platform, and I need your help and feedback to make it work.
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“Sold Out”
Feb 27
Supply and demand. It’s one of the most important principles in economics. Consequently, it’s also of massive importance to marketing.
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Customer-Centric Development: Lesson 3
Jan 25
Of all the taboo sayings in business and development, “user” is one of the worst. It’s imprecise, and demonstrates a failure to execute on lesson 2 – that you understand your customer’s customer.
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Hyper-Individualism is Dangerous
Jan 7
It’s a bit funny how so many people will think the exact same way at the same time assuming they’re unique. It’s a bit depressing how so many people think being unique – in a consumer context – is a good thing.
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Does “The Fold” Still Matter
Jan 6
Does “the fold” still matter, or is this an outdated concept left over from the days of print media? In many ways, the answer is “no” because the web is a very different place than print. But in some ways, the answer is also a resounding “yes!”
2013
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Limited Liability
Sept 30
Every once in a while, I get an unsolicited sales email from a random company. It usually has some laughable “limited liability” statement attached that claims to protect the sender from any legal claims that their message damaged my machine. Honestly, such a statement is laughable and guarantees I will never respond to the email.
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SEO: Gaming the System
Sept 28
When anyone asks me how they can focus on SEO for their website, I usually point out that they’re asking the wrong question. Optimizing for search engines is a waste of time. Instead, focus on optimizing your site for real people.
2012
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Flagship Store: Marketing Fail
Oct 10
Marketing failures can plague even successful brands like Columbia Sportswear when the flagship store draws customers in with products they don’t even sell.
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Marketing with Brochures
Oct 2
Your brand has a story to tell. Whether the customer remembers the story when you leave the room depends on the quality of the brochure you leave behind.
2010
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Environmental Modeling – Part 2
Jul 2
Pair Neale Martin’s habitual and executive minds with the mental model we each carry of the world, and product design gets simpler: don’t move the power button. Make your product feel different only where it’s better.
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Amazing
Jun 18
Every so often an ad gets it so right it sends shivers down my spine. The World Cup brought two: a nearly wordless Dodge Challenger spot and Nike’s three-minute “Write the Future,” which casts fans and players alike as dreamers.
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Burger King
Apr 5
Burger King’s new breakfast commercial names the exact McDonald’s product it’s copying. It’s a rare branding move: lean on your competitor’s brand equity and compete on the one difference that’s left — price.