Customer Focus: Acquisition vs Retention
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Attempting to log into Hulu reveals a customer focus on sales, not on maintaining relationships with active, paying customers.
marketing
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Storytelling
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I love telling stories, and I’m learning daily how many fields and industries rely on compelling storytelling to succeed.
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The High Price of Perfection
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There is a line between where added investment helps improve your product, and where additional delivery delays hurt your business.
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Thought Leadership
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A thought leader has to do more than think about problems.
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The Death of Sponsored Content
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Once upon a time, I published sponsored content on this site. Now, one of those sponsors has been notified by Google that my article appears to be part of a “link scheme” and has asked me to remove any links to their sites. I find Google flagging my article in such a way troubling, since…
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Is “Organic” Just a Buzz-word?
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I remember when the “organic” food craze was just beginning to take off in Portland. Just about everyone jumped on the bandwagon and started offering organic varieties of everything you could think of. Meat. Poultry. Vegetables. Baked goods. I once saw a store advertising “organic water,” and that’s when I began to see the immediate
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In-Market Analogs
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Entrepreneurship is innovation – if you can only describe your business in terms of another, you’re not innovating.
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“Sold Out”
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Supply and demand. It’s one of the most important principles in economics. Consequently, it’s also of massive importance to marketing.
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Flagship Store: Marketing Fail
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While walking back to my car this weekend from the Portland Marathon Fitness Expo, I had the chance to swing by the Columbia Sportswear flagship store. I love that place, and I love seeing their new displays of fantastic products. Unfortunately, one major marketing failure made Saturday the exception.