marketing

2026

• DailyMedToday: A Production Case Study in Semantic Search

  Nov 9

  The production case study: how DailyMedToday uses Laravel, pgvector, and embeddings so readers can search a meditation archive by state of mind — and the operational lessons learned.

  3 min · Series: PHP-Native AI Tooling, 11 of 12

2024

• Customer Focus: Acquisition vs Retention

  Jan 8

  Attempting to log into Hulu reveals a customer focus on sales, not on maintaining relationships with active, paying customers.

  2 min · marketing · strategy

2022

• Driving readership

  Feb 26

  Driving readers to your blog can be a challenge, but it’s a surmountable one. Today we cover a couple of strategies for building an audience.

  2 min · blogging · marketing

• Establishing trust in business

  Feb 9

  Sometimes the best way to make a sale is to stop selling and focus instead on building a relationship and establishing trust.

  3 min · customers · marketing

• Ethics in technology and advertising

  Jan 25

  Ethics is one of the more complicated concepts in tech. Everyone knows what it is, but ethics become frighteningly easy to ignore.

  3 min · ethics · marketing

2020

• Storytelling

  May 11

  I love telling stories, and I’m learning daily how many fields and industries rely on compelling storytelling to succeed.

  4 min · marketing · storytelling

2018

• Software Vulnerabilities, Disclosure, and Marketing

  Jan 9

  Consumers have a certain amount of upgrade fatigue. It’s not uncommon for end users to ignore an update notification for months to avoid the frustration that comes with trying to fix something that worked before the update.

  3 min · branding · marketing

2016

• Going Negative

  Oct 31

  It’s often easier to point out the flaws in your competition than it is to highlight your own selling points.

  4 min · elections · marketing · Politics

2014

• What Makes Content Viral?

  Oct 31

  How do we go viral?

  4 min · branding · marketing

• Where You Got Your Shoes

  Oct 22

  Some lessons on paying attention are expensive, others are cheap and entertaining.

  3 min · marketing · productivity

• Does It Fit?

  Oct 11

  Those of us with blogs or product lines or marketing messages often have a piece of material we want to put out that doesn’t quite fit with the rest of our message.

  3 min · branding · marketing

• Make Outrageous Promises – and Keep Them!

  Sept 30

  Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.

  2 min · branding · marketing