Advertising Experiments
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I took the time to run a quick experiment using Twitter’s new “Sponsored Tweets” functionality. I’m less than impressed with the results.
Business
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Don’t Quote Hours
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I made a lot of mistakes when I first started freelancing. One of them was quoting hours to clients. Don’t make that mistake.
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Hertz: A Study in Failed Customer Service
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I attempted to rent from Hertz this week. Their customer service failed miserably.
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7 Things WordPress Developers do Right
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I recognize a lot of what we, in the WordPress community, do wrong, but I also want to highlight several things we do right.
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Take Yourself out of the Equation
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How well your team works when you’re not involved speaks volumes about the quality of your involvement.
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Expect the Unexpected
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You can’t prevent every unintended setback, but you can prepare in such a way that their effects are minimized.
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Flat Hierarchy
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I learned about a flattened-hierarchical organization structure in college. I’ve used it everywhere I could ever since.
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Context-free Cold-Calling is Dangerous
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If you use cold-calling as a technique to gain new customers, be sure to provide context when you reach out. Don’t blindly shotgun the market with ambiguous sales copy.
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Above and Beyond
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In a world where even luxury goods are treated as commodities, finding a way to distinguish your enterprise from others is vital to success.
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Three words can make or break your reputation
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A simple, three-word phrase can either make or break your reputation with customers. Are you using the right one?