What Makes Content Viral?
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How do we go viral?
Business
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Credit Where It’s Due
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When you work with consultants, be classy and give credit where it’s due after the project is complete.
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Where You Got Your Shoes
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Some lessons on paying attention are expensive, others are cheap and entertaining.
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Following the Rules
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No matter how enticing it becomes to break a rule here or there, I’ve stuck to the letter of the law.
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Three Tips for Smooth Business Presentations
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Three tips to help make the most of your next presentation.
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Does It Fit?
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Those of us with blogs or product lines or marketing messages often have a piece of material we want to put out that doesn’t quite fit with the rest of our message.
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The Fallacy of the $1 Salary
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Just because a handful of CEOs use their $1 salary as a gimmick doesn’t mean it’s a target to shoot for.
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Make Outrageous Promises – and Keep Them!
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Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.
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Diversity of Experience
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Surround yourself with as many voices different than yours as you can. This diversity of experience and perspective will help sharpen and refine your own.
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Be Aware of Context
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Nothing is more annoying than a customer service representative responding out of context to a customer concern.