partnership

  • Make a Good First Impression

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    When building a new business relationship, about 50% of the legwork is done during the first handshake.  Your goal should be to make a good first impression, whether you’re the client or the consultant.  Taking five minutes to review your objectives for the meeting will help you keep your focus and make sure that first

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  • Brands and Partnerships

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    A friend of mine recently brought a partnership between Mercy Corps and Wal-Mart to my attention.  She was concerned about the partnership because the missions of both organizations seem fundamentally misaligned.  Here are my comments on this specific partnership: Partnerships only works when the brands involved are marching towards the same goal. While Mercy Corps’

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