2014
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Is “Organic” Just a Buzz-word?
Mar 17
Is your sales label just a buzz-word, or a real, objective competitive identifier in your industry.
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Customer-Centric Development: Lesson 9
Feb 1
As a business professional, you’re often on-stage more than you know.
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Hyper-Individualism is Dangerous
Jan 7
It’s a bit funny how so many people will think the exact same way at the same time assuming they’re unique. It’s a bit depressing how so many people think being unique – in a consumer context – is a good thing.
2009
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What do you do?
Oct 19
The most common icebreaker in networking is ‘what do you do for a living?’ If your answer starts with ‘I work for…’, you’re already in trouble.
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This week in sports
Sept 4
The Ducks lost their season opener, and LeGarrette Blount’s post-game explosion had fans saying they were ashamed. One man doesn’t represent a school with 130 years of history. When your brand comes under attack, cling closer to it.
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The 10 Commandments of Branding
Aug 19
Branding isn’t an endgame, there’s no branding department, and it shouldn’t be expensive. Ten dos and don’ts to help you avoid the pitfalls and minefields of building a brand.
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10 Ways to Save Money Using a Brand Coach
Jul 15
Hiring a brand coach doesn’t have to break the bank. Ten ways to stretch every dollar, from preparing a creative brief and using your own resources to knowing when to walk away.
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How to Choose a Good Brand Coach
Jul 8
A brand coach isn’t an all-knowing guru, just someone who knows the right questions and brings a customer’s eye. Three things to watch for: how much they listen, how they give advice, and whether they’re comfortable outsourcing.
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What is your Google score?
May 27
Have you ever Googled yourself? A simple method for calculating your ‘Google score’: mine is 0.60, Coke’s is about 1.73, and anything below 0.5 barely counts as being online.