2014
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Customer Loyalty
Dec 6
I like the idea of drumming up new customers with a discount, but there’s still value in rewarding existing customers for their loyalty.
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Does It Fit?
Oct 11
Those of us with blogs or product lines or marketing messages often have a piece of material we want to put out that doesn’t quite fit with the rest of our message.
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Make Outrageous Promises – and Keep Them!
Sept 30
Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.
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Diversity of Experience
Sept 28
Surround yourself with as many voices different than yours as you can. This diversity of experience and perspective will help sharpen and refine your own.
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Expect the Unexpected
Sept 7
You can’t prevent every unintended setback, but you can prepare in such a way that their effects are minimized.
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Us versus Them
Aug 28
September 11th was a hugely unifying event for (most) Americans. It still created an “us” and “them” division, though.
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Brick and Mortar
Aug 18
There’s a definite difference between digital retailers and brick-and-mortar displays.
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More than a Logo
Jul 1
Your brand is bigger than your visual identity.
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What is a Thought Leader?
May 7
The other day, I stirred up a minor discussion on Twitter regarding the term “thought leader.”