2014
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Why I Write
Feb 9
I have no less than 5 unfinished novels in my Dropbox. They’re all fun stories, and if you ever want to hear what they’re about I’ll tell you. But you’ll likely never see them on Amazon. Why, then, do I bother to write?
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Daily Dogfooding
Feb 8
I am appalled by the number of people who work with WordPress for a living but don’t use it outside of work.
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Defining Your Audience
Jan 9
I’ve written at length on how to identify your perfect customer, regardless of your business’ focus, but finding a “perfect customer” for a blog is quite a bit harder. This blog is now over 6 years old, and I still don’t really know who my audience is.
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The Things That Matter Most
Jan 3
The Things that Matter Most video podcast is ready to go and will be kicking off its first episode this Friday at 9am!
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How to Blog More in 2014
Jan 2
Earlier this week, I had the opportunity to chat with some incredible people around the WP Watercooler. We were talking about strategies for writing/blogging more in 2014, and I wanted to further explain one strategy I particularly enjoy (and plan to implement this year).
2009
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Creative Voice
Dec 18
Whatever you intend, your words can be misunderstood — just ask James Joyce, or the ad urging men to give a PAP smear for Christmas. What the tone of your marketing copy says about your brand.
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The 10 Commandments of Blogging
Sept 9
Another Wednesday, another list, this time on self-branding. Ten rules for blogging in your business, career or job search, from keeping a schedule and staying relevant to spell-checking and commenting on other people’s work.
2008
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Ten Ways to Build a Stellar Blog
Jul 2
This blog is a few days shy of a year old. To celebrate, ten things I’ve learned about building a stellar blog: post often, read other blogs, respond to comments, make it easy to subscribe and let people know you exist.
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“Blog it out”
May 2
After complaining about a TV ad that dismissed blogging, here’s a better answer: why you should blog. MarketingProfs makes the business case; this is the personal one — expertise, practice, honest feedback, no cost, and being Google-able.
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Blogging and HR
Mar 10
Your best prospects may be too nervous to pick up the phone. Before wading through inflated resumes, Google your candidate: a blog shows more of their personality and professional style than any one-page career summary — just use that power for good.