Eric Mann's Blog

  • The 10 Commandments of Customer Service

    This week’s ten commandments strikes a little closer to business operations than marketing strategy.  All the same, your organization’s internal operations practices are just as important to your brand as the marketing department’s long-term strategy.  Don’t believe me?  Ask a firm that’s violated one of these rules: I doesn’t matter what your job is Everyone […]

  • The 10 Commandments of Blogging

    Just like every Wednesday before this, today brings yet another list of rules for the marketing world.  Although this week, we’re more on the topic of self-marketing (specifically self-branding).  Here are 10 simple rules to follow to use blogging effectively in your business, career, and even job search. Set a schedule and keep it Don’t […]

  • This week in sports

    Last night was the season opening game for the UO Ducks – my alma mater and hand’s down favorite sports team.  I’ve been waiting for the season opening game all week and made sure I was prepared for it.  I wore my duck gear to work, grilled brauts, and moved my schedule around so nothing […]

  • The 10 Commandments of Vacation

    If you neglect your marketing, your product will suffer.  Likewise, if you neglect your own well-being, your marketing will suffer.  Everyone needs a break, so even if you’re a workaholic you need to take a vacation from time to time.  Here are ten simple rules to follow while on vacation to make the most of […]

  • The 10 Commandments of Branding

    Branding is one of the many disciplines that make up marketing.  It sits alongside sales and advertising, and shares many of the same concepts and practices.  Like any other discipline, branding carries its list of dos and don’ts.  Here are ten that can help you avoid the potential pitfalls and minefields of the practice: Don’t […]

  • Social Media

    I had a great meeting this past week regarding the uses of social media in business.  It’s amazing to see how things are changing in the realm of interpersonal communication – the fact that marketing can leverage these changes as well is exciting!  If you have a personal Facebook profile, follow a friend on Twitter, […]

  • The 10 Commandments of Marketing

    Just as web development has its own set of rules, so does marketing as an overall practice.  The following guidelines are not meant to be all-encompassing or exhaustive, but they will give you a framework with which to enter into the field. Do not lie While I have the greatest respect for Seth Godin, not […]

  • If It’s Not Written Down …

    … then it doesn’t exist. That was a statement a business professor once made to me and I found myself repeating to one of my students this past week.  It’s a solid piece of business advice no matter what industry, market, or profession you’re in.  However groundbreaking that idea was or whatever innovative concept you […]

  • The 10 Commandments of Web Design

    Everything in business has its own set of rules – unbreakable guidelines we follow to create a killer product, write an amazing app, or deliver a remarkable service.  The following are the Ten Commandments of web design.  Following these rules will help you create an amazing website for your business. Do not abuse Flash Yes, […]

  • Balance

    From time to time, I struggle to find balance between my work and home lives.  Sometimes things I’m working on at home drift into the workplace.  Other times I can’t seem to find the off switch when I leave the office for the day.  When the imbalance issue crops up, it causes some serious problems […]