-
Bayesian Statistics – Part III
A traditional average is easy to understand. If you take a group of people, add their heights together and divide by the number of people in the group, you know the average height. A simple average is a relatively easy way to create a prediction for future behavior – in many cases, you can reasonably […]
-
Bayesian Statistics – Part II
Most statistics are based on solid, static data. The average for a group of numbers is independent of what numbers are actually included in the group. Statistics give us a snapshot of our data so we can make high-level decisions based on it without knowing the details of each discrete measurement. This simplicity makes statistics […]
-
Bayesian Statistics – Part I
In our careers as marketers we are often presented with problems that require some kind of statistical analysis. One of the most frequently-faced issues is that of content or quality ratings. Let’s say your company produces 5 different widgets. You ask 100 of your customers to rate these widgets and ask them to rate all […]
-
Advent of Evil – Part 6 of 10
Richard was troubled. He’d fallen into a dark place and, like a child stranded at the bottom of a well, knew not how to save himself. He clawed in vain at the walls of his prison and wept openly when he realized how utterly lost and desolate he was. Until moments ago, his soul had […]
-
A Night at the Museum – 2
One of the most spectacular exhibits as the Evergreen Air Museum was the series dedicated to the history of flight. They had everything from one of Da Vinci’s early designs to the Wright Flier to other early bi-plane flight trainers. It was fascinating to see, and made me remember just how magical the process of […]
-
A Night at the Museum
I’ve always been a fan of flight. Watching birds migrate for the winter, seeing airplanes take off, watching clouds of gnats bounce in the breeze. It doesn’t really make a difference. Flying things intrigue me, they always have. So when this year’s Boy Scout Sub-in trip to OMSI was called off for a scheduling conflict, […]
-
Advent of Evil – Part 5 of 10
IT wandered aimlessly down an alley, akin with the darkness and aimless in ITs tasks for the night. IT still didn’t fully understand not just what had happened, but what IT was at all. IT remembered standing above the one that had killed ITs wife, waiting to taste the sweet nectar of vengeance. Yet IT […]
-
Directions
How well can you follow directions? Not necessarily instructions provided with your new desktop computer, but directions in general. There are always those people who set off on their own, thinking they understand what’s going on and that they can figure things out on their own. In a team environment (read: corporation) this can damage […]
-
Advent of Evil – Part 4 of 10
Alan had more evidence than anyone had ever had in one of these cases. The forensics were astounding! They proved beyond a shadow of a doubt that the victim was in fact Mary Drake. They were also able to match fingerprints found on the scene with the fingerprints taken from Rick’s wine glasses. The best […]
-
Advent of Evil – Part 3 of 10
Richard went home and sat in his living room. It was only 6 o’clock, but he had nowhere to go and nothing to do. He thought for a minute about turning on the TV. He almost made it as far as to pick up the remote, but deep down he didn’t want to watch specials […]