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Coffee Shop – Part 1
Marcy It was a bright, sunny, beautiful day outside, and Marcy was just glad to be alive. She woke up, stretched, and poked at the cat through the bed sheets with her feet. He gave her an evil, half asleep glare and curled up again, just out of reach of her toes. Marcy giggled a […]
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Bread Run
Prompt: Your character goes to the grocery store, and on the way there meets someone/thing unexpected, which requests something that the character cannot give it. Hilarity ensues. Story: Two in the morning and I still couldn’t get to sleep. I sat up slightly and tried plumping my pillow for the hundredth time. It looked so […]
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A Drop in a Bucket
I The Earth trembled as if burdened by a sudden mass too large to be held upon its shoulders. A great trumpeting sounded forth from the forest midst as balls of fire were slung away from the tree line to collide against the city walls, setting them ablaze and blinding the archers who defended them. […]
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Advent of Evil – Part 10 of 10
Richard was furious. Alan had lied to him. The next time he saw Alan, he knew he’d kill him. Wait. Richard stopped and analyzed that last thought. It wasn’t his. IT was roaming more freely now, pulling against ITs weakening chains and trying to assert control. Richard’s momentary lapse into anger gave IT just what […]
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Advent of Evil – Part 9 of 10
Richard’s mind was in turmoil. He wanted to find Cari to kill her for what she’d done to his wife. John wanted to find her to be reunited with his lover. IT wanted to find ITs master and share the fruits of ITs labor. That was the hardest part for Richard to reconcile. He knew […]
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Advent of Evil – Part 8 of 10
Roberts looked at his friend in shock. Questions about the astral plane meant he was stumbling down the bramble-ridden path of the occult. Still, coming from Alan it must be important. “I know enough to not get involved, but since you’re the one asking, I guess we can head down that road a little bit.” […]
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Creative Voice
What tone does your writing take? Are you the all-knowing sage of product advice, or the trendy counter-culture revolutionary introducing a new idea? What does the tone of your marketing copy say about your brand? Most of us publish marketing collateral without a second thought as to the tone with which our message is conveyed. […]
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Advent of Evil – Part 7 of 10
“I know you know something, I just don’t know how I know that.” “Yeah, like that’s not confusing,” Richard replied. Alan had obviously figured things out. He’d been hinting at an interrogation for weeks now, and Richard had been doing everything possible to avoid it – which only made Alan more suspicious. Now he’d finally […]
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Bayesian Statistics – Conclusion
People groan whenever I bring up statistics in relation to marketing theory. In reality, though, most marketing decisions are made based on numbers. Without some level of smart statistical analysis, you can’t make an informed decision based on your data and all of those research dollars are wasted. Given, the case study I posted yesterday […]
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Bayesian Statistics – Part IV
Understanding the Bayesian average is one thing. Understanding how to calculate it is something different. Understanding how to apply it is something in a whole other league. So here’s a quick and simple case study regarding product feedback and comparing aggregate product ratings using Bayesian statistics. Situation Your widget factory produces three different widgets and […]