Following the Rules
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No matter how enticing it becomes to break a rule here or there, I’ve stuck to the letter of the law.
Business
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Three Tips for Smooth Business Presentations
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Three tips to help make the most of your next presentation.
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Does It Fit?
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Those of us with blogs or product lines or marketing messages often have a piece of material we want to put out that doesn’t quite fit with the rest of our message.
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The Fallacy of the $1 Salary
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Just because a handful of CEOs use their $1 salary as a gimmick doesn’t mean it’s a target to shoot for.
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Make Outrageous Promises – and Keep Them!
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Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.
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Diversity of Experience
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Surround yourself with as many voices different than yours as you can. This diversity of experience and perspective will help sharpen and refine your own.
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Be Aware of Context
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Nothing is more annoying than a customer service representative responding out of context to a customer concern.
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Advertising Experiments
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I took the time to run a quick experiment using Twitter’s new “Sponsored Tweets” functionality. I’m less than impressed with the results.
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Don’t Quote Hours
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I made a lot of mistakes when I first started freelancing. One of them was quoting hours to clients. Don’t make that mistake.
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Hertz: A Study in Failed Customer Service
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I attempted to rent from Hertz this week. Their customer service failed miserably.