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As a kid, I always would look up to people in higher grades and wait for the day when I, too, could be like them. They’d get out of school earlier, or have the option of a late start, or … fill in the ellipses with whatever it was the older kids had a right
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Climbing is tough. You stand at the bottom of a huge cliff and stare up at what seems to be an insurmountable object … a wall that was not built for climbing. After all, we use stairs and elevators now, why would anyone want to climb up a cracked wall? My fear of heights
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As a kid, I always wanted to have the best art supplies. Both my brother and I liked to draw, sketch, and paint. We would fight during the summer over school supplies because we always wanted to get the best colored pencils, the largest box of crayons, and the most expensive art stock. It was
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I had a long conversation with someone the other day about the differences between push and pull marketing. It was a little disappointing, though, because they had already invested a great deal of time and money developing their pull marketing strategies under the assumption that there was no difference between the two types. Not all
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Long-time readers will know that I talk a lot about Apple and it’s marketing efforts. Yesterday, another ‘incident’ with Apple came to my attention, and it adds support to everything I’ve said in the past. Back in May, I made the argument that the only difference between an Apple computer and a PC was smart
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When you’re looking for a job, the most important thing to understand is your personal brand. What reputation does your name carry? What is the first impression employers get from your resume? What tone do you use throughout your cover letter? These are just elements of the “first impression” your brand makes with potential employers.
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This blog is just a few days shy of being 1 year old. I thought I’d celebrate the occasion by sharing some of the things I’ve learned through blogging over the past year. Here are ten things, in no particular order, you can do to build a stellar blog: Post something every day: I realize
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Yesterday, I was sitting in a coffee shop chatting when I ran into the most interesting issue. The woman at the table next to us was on the phone, and her conversation became a little heated. Since it was a personal call, she decided to excuse herself from the shop and finish the call outside.
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“My name’s Ralph, and no one knows my brand…” Unfortunately for us, there are quite a few Ralphs in the world. The problem is that they don’t have a Brand Managers Anonymous support group to attend – many are left to fend for themselves. In a market as harsh as today’s, that can be a
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Biscuits and gravy, biscuits and gravy Get ’em all over your shirt! Biscuits and gravy, biscuits and gravy Eat ’em ’til it hurts! This is a song, well, more of a chant that we used to do at summer camp a few years ago. Every Wednesday for breakfast we would have biscuits and gravy. I