·
The topic of this post is based on a suggestion from @carlincomm – “101 Reasons that Twitter makes you a better writer. 1-A tweet is a great headline. 2-140 characters builds discipline. 3-more fun” One of the trickiest parts of marketing is writing concisely – painting a picture of a thousand words with a few
·
I grew up in the Boy Scouts. We went camping several weekends per year and had a lot of first-hand experience with surviving in the outdoors. I met mountain men, Indian skills instructors, and experienced survivalists. All-in-all, Boy Scouts was a blast as a kid. One of the coolest things about Scouting is that they
·
Last week, I was out shopping with my mom. We were talking a lot about the economy, jobs, banking, and generally “serious” topics. At one point in the conversation, she was about to say something really vital. Really groundbreaking. Really important. Well, I’m just disappointed that … there’s a pink gorilla … Yes, standing on
·
Owning your own dotcom has become more and more difficult over the years. There are several hosting companies around, and it seems like it would be easy to own any address you want, but that’s not reality. The truth is, finding the perfect dotcom has become almost an impossible task! Just like in real estate,
·
Some of my latest posts have been regarding a brandologist, who has traveled back through time to study us “milennials” at the apex of marketing theory and thought. I’ve noticed, though, that I haven’t really stopped to explain what I consider “brandology” to be. Branding, as I usually define it, is the practice of managing
·
I still think “outlets” are a horrible idea for name brand retailers. If your product is high-end, high-quality, and high-margin, the last thing you want to do is provide your customers with a reason to doubt your product. Selling a computer for $1,500 in your high end store and for only $300 in an outlet
·
I mentioned a few days ago that I’m reading a new marketing book about habits. As I’ve moved through towards the end of the book, the author has started getting into branding. His argues that branding is really just a way to identify habitual behavior (You pick the Apple computer not because of the brand
·
Every morning when I first get on the computer, I point the browser to a few web comics I enjoy. Starting the day with a nice dose of funny helps me be happier, more productive, and more fun to work with. There are three web comics I really enjoy, but they all have different update
·
How consistently do you manage your brand? Do you invest heavily in brand development when times are down in order to stay ahead of a tough market? Do you invest heavily when times are good because you have extra capital to spend? When exactly do and should you focus on brand building? The answer is:
·
Global warming … arguably, one of the most important challenges of our time. Whether or not the concept is real, though, everyone knows what it is and most people are concerned about it. Politicians stake their campaigns on fighting global warming, non-profits build reputations collecting money to stave of disaster. We teach the idea in