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How long does it take you to complete a project? When you bid for 1 hour of work, does that actually comprise 1 hours of head’s-down labor, or one hour of total focus on the project? Do you go home at the end of the day and stop working, or do the wheels keep turning
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Last weekend I came to the realization that my gym “membership” was, in reality, a service subscription. I have a membership at 24 Hour Fitness, and I love the convenience of being able to work out at any time of day, whenever works best for my schedule. Last month, 24 opened a new gym near
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When I was recategorizing my posts last week (as part of my grand re-design), I came across one of my more interesting articles from last May regarding calculating your “Google score.” Today, I want to revisit that concept, but expand it to a broader audience and application. The question you should be asking isn’t “what’s
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No one moves through this world without leaving something of their selves behind. It might be a memory, a change in the landscape, or a tradition – everyone builds some kind of legacy in the time they have on this earth. The same is true for other things in this world, too. Creatures leave behind
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It’s rare these days to see something truly innovative on television. We see remakes of TV shows. Remakes of remakes of TV shows. Movies that are merely updates of classic scripts rather than new stories. Even “classic” commercials are brought back up from time to time. Unfortunately, this lack of uniqueness has translated to the
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When I first started consulting, my boss talked a lot about “ante in” product offerings. These are the kinds of things you are required to offer your customers in order to be taken seriously in the market. With iPod and Zune leading the market, anyone else who wants to sell and MP3 player needs to
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How quickly do you do your job? I don’t mean shuffle papers, I’m asking how long customers have to wait to receive deliverable product from your office. We live in a world where just about everything is available with the click of a button. You order books online. You order groceries online. You perform in-depth
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The other day I was asked a very good question – “what makes someone an expert?” Considering web-based media is moving into newer fields and industries, it’s hard to define expertise along the lines of professional certifications and documented qualifications. An expert accountant will have his CPA. An expert manager will have her MBA. A
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When building a new business relationship, about 50% of the legwork is done during the first handshake. Your goal should be to make a good first impression, whether you’re the client or the consultant. Taking five minutes to review your objectives for the meeting will help you keep your focus and make sure that first
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What tone does your writing take? Are you the all-knowing sage of product advice, or the trendy counter-culture revolutionary introducing a new idea? What does the tone of your marketing copy say about your brand? Most of us publish marketing collateral without a second thought as to the tone with which our message is conveyed.