Open Source Matters
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Trust and transparency go hand-in-hand. If you’re not transparent, how could I possibly trust you?
Business
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Hyper-Individualism is Dangerous
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It’s a bit funny how so many people will think the exact same way at the same time assuming they’re unique. It’s a bit depressing how so many people think being unique – in a consumer context – is a good thing.
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Does “The Fold” Still Matter
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Does “the fold” still matter, or is this an outdated concept left over from the days of print media? In many ways, the answer is “no” because the web is a very different place than print. But in some ways, the answer is also a resounding “yes!”
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WordPress: Falling Behind or Still Leading?
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When Tumblr first appeared, everyone wanted WordPress to begin emulating its features. Then came Medium and the same cry. Then Ghost launched and again the retort sounded that “WordPress is falling behind!” But is WordPress really lagging behind the pack? I would argue otherwise.
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Limited Liability
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Every once in a while, I get an unsolicited sales email from a random company. It usually has some laughable “limited liability” statement attached that claims to protect the sender from any legal claims that their message damaged my machine. Honestly, such a statement is laughable and guarantees I will never respond to the email.
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Use Your Head
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I know, a political article during election season. Sue me. In this year’s Oregon election, we’re being asked to vote on two somewhat controversial ballot measures – 82 and 83. Measure 82 will amend the Oregon constitution to allow casinos to be built elsewhere than on tribal land (we already have 9 tribal casinos in
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Flagship Store: Marketing Fail
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While walking back to my car this weekend from the Portland Marathon Fitness Expo, I had the chance to swing by the Columbia Sportswear flagship store. I love that place, and I love seeing their new displays of fantastic products. Unfortunately, one major marketing failure made Saturday the exception.
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Marketing with Brochures
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Your brand has a story to tell. Whether the customer remembers the story when you leave the room depends on the quality of the brochure you leave behind.