Customer-Centric Development: Lesson 7
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We’ve all done it. A client has asked how much more work is left on the project and, with excitement, we’ve exclaimed “I’m 90% of the way there!”
Business
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Customer-Centric Development: Lesson 6
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At the end of the day, clients care how much a project will cost and when it will be done. They don’t care how many hours you expect to work on the project.
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Customer-Centric Development: Lesson 5
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They hired you as an expert. Behave as the expert you were hired to be.
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Customer-Centric Development: Lesson 4
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What you do isn’t easy. Don’t act like it is, and don’t ever tell your client it is; that’s just insulting.
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Customer-Centric Development: Lesson 3
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Of all the taboo sayings in business and development, “user” is one of the worst. It’s imprecise, and demonstrates a failure to execute on lesson 2 – that you understand your customer’s customer.
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Customer-Centric Development: Lesson 2
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It’s easy to forget who we build our products for. Often it’s not you. Often it’s not even your client. Take some time to define the end customer and your client will thank you.
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Customer-Centric Development: Lesson 1
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Lesson 1 in customer-centric development is all about storytelling. If you can tell your story, your product’s story, and your customer’s story, then you’re on solid ground. If you can’t articulate any or all of these stories, though, you might be in trouble.
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Open Source Matters
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Trust and transparency go hand-in-hand. If you’re not transparent, how could I possibly trust you?
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Hyper-Individualism is Dangerous
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It’s a bit funny how so many people will think the exact same way at the same time assuming they’re unique. It’s a bit depressing how so many people think being unique – in a consumer context – is a good thing.
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Does “The Fold” Still Matter
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Does “the fold” still matter, or is this an outdated concept left over from the days of print media? In many ways, the answer is “no” because the web is a very different place than print. But in some ways, the answer is also a resounding “yes!”