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In our careers as marketers we are often presented with problems that require some kind of statistical analysis. One of the most frequently-faced issues is that of content or quality ratings. Let’s say your company produces 5 different widgets. You ask 100 of your customers to rate these widgets and ask them to rate all
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Richard was troubled. He’d fallen into a dark place and, like a child stranded at the bottom of a well, knew not how to save himself. He clawed in vain at the walls of his prison and wept openly when he realized how utterly lost and desolate he was. Until moments ago, his soul had
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One of the most spectacular exhibits as the Evergreen Air Museum was the series dedicated to the history of flight. They had everything from one of Da Vinci’s early designs to the Wright Flier to other early bi-plane flight trainers. It was fascinating to see, and made me remember just how magical the process of
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I’ve always been a fan of flight. Watching birds migrate for the winter, seeing airplanes take off, watching clouds of gnats bounce in the breeze. It doesn’t really make a difference. Flying things intrigue me, they always have. So when this year’s Boy Scout Sub-in trip to OMSI was called off for a scheduling conflict,
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IT wandered aimlessly down an alley, akin with the darkness and aimless in ITs tasks for the night. IT still didn’t fully understand not just what had happened, but what IT was at all. IT remembered standing above the one that had killed ITs wife, waiting to taste the sweet nectar of vengeance. Yet IT
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How well can you follow directions? Not necessarily instructions provided with your new desktop computer, but directions in general. There are always those people who set off on their own, thinking they understand what’s going on and that they can figure things out on their own. In a team environment (read: corporation) this can damage
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Alan had more evidence than anyone had ever had in one of these cases. The forensics were astounding! They proved beyond a shadow of a doubt that the victim was in fact Mary Drake. They were also able to match fingerprints found on the scene with the fingerprints taken from Rick’s wine glasses. The best
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Richard went home and sat in his living room. It was only 6 o’clock, but he had nowhere to go and nothing to do. He thought for a minute about turning on the TV. He almost made it as far as to pick up the remote, but deep down he didn’t want to watch specials
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How do you know when a new product launch is successful? When you’ve reached a critical mass of customers. Now, what exactly is “critical mass” for your customer base? There are two ways to measure this, and they both have their places depending on the market you’re trying to reach. Percentage of the market If
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IV Richard ignored the alarm clock and laid, staring at the ceiling. His eyes bored a hole that was filled in with static if he stared too long without blinking. He’d wink his eyes and re-wet the lens, then stare again for a few minutes or so. To his disappointment, though, this was a staring