Customer-Centric Development: Lesson 9
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As a business professional, you’re often on-stage more than you know.
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As a business professional, you’re often on-stage more than you know.
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We’ve all promised deadlines once upon a time that seemed reasonable only to have them fall through.
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We’ve all done it. A client has asked how much more work is left on the project and, with excitement, we’ve exclaimed “I’m 90% of the way there!”
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As cool as the new post revisions feature might be, the luster of the shiney new feature has begun to fade.
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At the end of the day, clients care how much a project will cost and when it will be done. They don’t care how many hours you expect to work on the project.
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They hired you as an expert. Behave as the expert you were hired to be.
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What you do isn’t easy. Don’t act like it is, and don’t ever tell your client it is; that’s just insulting.
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Of all the taboo sayings in business and development, “user” is one of the worst. It’s imprecise, and demonstrates a failure to execute on lesson 2 – that you understand your customer’s customer.
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It’s easy to forget who we build our products for. Often it’s not you. Often it’s not even your client. Take some time to define the end customer and your client will thank you.
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Lesson 1 in customer-centric development is all about storytelling. If you can tell your story, your product’s story, and your customer’s story, then you’re on solid ground. If you can’t articulate any or all of these stories, though, you might be in trouble.