Twitter

  • Mastodon: Social Media Made Social

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    March 23, 2008 was the day my friend Sean introduced me to Twitter. It was a foreign concept to me. A website that would forward text messages from you to a group of friends – and forward any messages they sent back to you. I was hooked. Sean had called the system “crack” and, honestly,

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  • Be Yourself

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    Understand who you are and what you stand for. It won’t always be popular, but so long as you’re consistent to your internal identity, I’m confident you’ll come out just fine.

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  • Advertising Experiments

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    I took the time to run a quick experiment using Twitter’s new “Sponsored Tweets” functionality. I’m less than impressed with the results.

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  • Using Twitter for Business

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    Just about everyone with a social marketing strategy addresses the use of Twitter for their business.  Some do it wisely.  Some don’t.  Here are 5 tips for using Twitter effectively to promote and strengthen your business: Use Twitter for real business news Don’t think of Twitter as just another gimmick that your customers are in

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  • How Twitter Makes You A Crappy Writer

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    Last Friday, we talked a bit about how Twitter can make you a better writer.  While there are hundreds of reasons Twitter can be a fantastic tool, there are just as many reasons it can be detrimental.  Writing concisely is important – but so is writing to be read.  A good writer understands her audience.

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