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Question Number 3: How do you gather psychographic data? All of you market researchers are scratching your heads already. Yes, we know what psychographics are, and we know why they’re important. Now tell us how to get them and use them! Really, it’s not as hard as you might think. It just takes a bit
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Question Number 2: Why are psychographics important? For those of us in marketing who understand the science, the answer is fairly obvious. But many times, we take that for granted and tell our clients to gather psychographic data without telling them why. This can be frustrating for the client and doesn’t really help build a
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Question Number 1: What exactly are psychographics? Psychographics are the holy grail when it comes to marketing and sales. They are more than just the external characteristics of your customer. They run deeper than past purchasing habits. Psychographics are the why behind consumer behavior. The reason a man chooses one brand of wrench over another
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Every morning when I first get on the computer, I point the browser to a few web comics I enjoy. Starting the day with a nice dose of funny helps me be happier, more productive, and more fun to work with. There are three web comics I really enjoy, but they all have different update
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Everyone in marketing talks about segmentation, I just wanted to join the club. However, I think of segmentation very differently than most people. You create segments in the market by identifying demographics (age, sex, race) and geographic norms (population density) and how they relate to one another. This gives you a good idea about how
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A lot of people have been looking at my new business card and have been asking what a “perfect customer” is. I figured I should take a moment to explain exactly what I mean and what the tag-line of my card and website, “Who is your perfect customer?” actually means. In marketing, a lot of