Make Outrageous Promises – and Keep Them!
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Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.
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Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.