pricing

  • Inflation?

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    As a kid, I always wanted to have the best art supplies.  Both my brother and I liked to draw, sketch, and paint.  We would fight during the summer over school supplies because we always wanted to get the best colored pencils, the largest box of crayons, and the most expensive art stock.  It was

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  • Commodities

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    Yesterday, I was sitting in a coffee shop chatting when I ran into the most interesting issue.  The woman at the table next to us was on the phone, and her conversation became a little heated.  Since it was a personal call, she decided to excuse herself from the shop and finish the call outside. 

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  • Marketing to Disaster

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    One of my professors in business school utterly despised marketers.  We were responsible, according to him, for every great disaster in business.  Ironically, he ended up being one of my favorite professors in the program.  Oddly enough, he might have even been right. Gas prices are higher today than any time in history.  Sadly, they

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  • Discounts

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    Every store advertises sales and discounts in today’s market.  But how much value does a discount or clearance rack actually have? I currently work in a store that sells luxury goods.  Our clearance items are 40-60% off and, for the next few days, we give an additional 20% off.  The big numbers and “Save Now”

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