Does It Fit?
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Those of us with blogs or product lines or marketing messages often have a piece of material we want to put out that doesn’t quite fit with the rest of our message.
messaging
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Make Outrageous Promises – and Keep Them!
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Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.