habit

  • Outlets

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    I still think “outlets” are a horrible idea for name brand retailers.  If your product is high-end, high-quality, and high-margin, the last thing you want to do is provide your customers with a reason to doubt your product.  Selling a computer for $1,500 in your high end store and for only $300 in an outlet

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  • Branding Habits

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    I mentioned a few days ago that I’m reading a new marketing book about habits.  As I’ve moved through towards the end of the book, the author has started getting into branding.  His argues that branding is really just a way to identify habitual behavior (You pick the Apple computer not because of the brand

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  • Habits

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    Every morning when I first get on the computer, I point the browser to a few web comics I enjoy.  Starting the day with a nice dose of funny helps me be happier, more productive, and more fun to work with.  There are three web comics I really enjoy, but they all have different update

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