focus

  • SEO: Gaming the System

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    When anyone asks me how they can focus on SEO for their website, I usually point out that they’re asking the wrong question. Optimizing for search engines is a waste of time. Instead, focus on optimizing your site for real people.

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  • Know Your Customer

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    In general, I do branding and marketing work for three kinds of clients: Individuals Local small businesses Start-up companies I enjoy working with these kinds of clients for several reasons.  Primarily, though, they tend to have a deep understanding of their mission, some kind of core driver that makes them unique, and a complete misunderstand

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