2009
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Statistical Relevance
Oct 23
Statistics are monotonous, boring — and one of the most important facets of marketing. No formulae here, just one question every marketer should ask: are my assumptions based on statistically relevant and reliable data?
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Using Psychographics
Apr 17
Demographics are easy to collect: ask a question and count the answers. Psychographic data lives in everything else (tone, posture, hesitation), and gathering it means doing less talking and taking more notes.