competition

It’s rare these days to see something truly innovative on television.  We see remakes of TV shows.  Remakes of remakes of TV shows.  Movies that are merely updates of classic scripts rather than new stories.  Even “classic” commercials are brought back up from time to time. Unfortunately, this lack of uniqueness has translated to the

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When I first started consulting, my boss talked a lot about “ante in” product offerings.  These are the kinds of things you are required to offer your customers in order to be taken seriously in the market.  With iPod and Zune leading the market, anyone else who wants to sell and MP3 player needs to

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