coaching

Last week I gave you some quick guidance about what to look for in a brand coach.  Now I want to give you 10 quick tips for how you can save money in your search and make the most of every dollar you spend on branding: Shop around for estimates – Consulting is competitive, make

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A “brand coach” is not necessarily an all-knowing marketing guru (though we all like to think we are).  Really, a brand coach is just someone who’s been around the bend, knows what questions to ask about your business, and brings a clean eye and customer-centric point of view to the discussion.  He is the guy

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