Make Outrageous Promises – and Keep Them!
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Making an outrageous promise to lure in consumers is one thing – when they discover you lied, your brand equity and goodwill drops into the trash. Keeping that promise is something else entirely.
branding
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Diversity of Experience
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Surround yourself with as many voices different than yours as you can. This diversity of experience and perspective will help sharpen and refine your own.