More than a Logo
·
Your brand is bigger than your visual identity.
brand
-
-
How Relevant is your Brand?
·
When I was recategorizing my posts last week (as part of my grand re-design), I came across one of my more interesting articles from last May regarding calculating your “Google score.” Today, I want to revisit that concept, but expand it to a broader audience and application. The question you should be asking isn’t “what’s
-
What do you do?
·
In the world of small business, networking is everything. Whether you’re at a business conference or a football game, you should always be prepared to meet that next great business partner. This means you should be presentable, on your “best behavior,” and prepared to talk shop whenever you need to (or to respectfully decline in
-
The 10 Commandments of Branding
·
Branding is one of the many disciplines that make up marketing. It sits alongside sales and advertising, and shares many of the same concepts and practices. Like any other discipline, branding carries its list of dos and don’ts. Here are ten that can help you avoid the potential pitfalls and minefields of the practice: Don’t
-
10 Ways to Save Money Using a Brand Coach
·
Last week I gave you some quick guidance about what to look for in a brand coach. Now I want to give you 10 quick tips for how you can save money in your search and make the most of every dollar you spend on branding: Shop around for estimates – Consulting is competitive, make
-
How to Choose a Good Brand Coach
·
A “brand coach” is not necessarily an all-knowing marketing guru (though we all like to think we are). Really, a brand coach is just someone who’s been around the bend, knows what questions to ask about your business, and brings a clean eye and customer-centric point of view to the discussion. He is the guy
-
What is your Google score?
·
I am amazed by how many people have never Googled themselves. In today’s world, it’s increasingly important just what the Internet says about you – whether true or fiction. Most of you understand this, and have taken the proper steps to protect yourself from online brand-hijacking. Just think of how awkward that next job interview
-
It’s a Pink Gorilla
·
Last week, I was out shopping with my mom. We were talking a lot about the economy, jobs, banking, and generally “serious” topics. At one point in the conversation, she was about to say something really vital. Really groundbreaking. Really important. Well, I’m just disappointed that … there’s a pink gorilla … Yes, standing on
-
Domain Names
·
Owning your own dotcom has become more and more difficult over the years. There are several hosting companies around, and it seems like it would be easy to own any address you want, but that’s not reality. The truth is, finding the perfect dotcom has become almost an impossible task! Just like in real estate,
-
Brandology
·
Some of my latest posts have been regarding a brandologist, who has traveled back through time to study us “milennials” at the apex of marketing theory and thought. I’ve noticed, though, that I haven’t really stopped to explain what I consider “brandology” to be. Branding, as I usually define it, is the practice of managing