Advertising Experiments
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I took the time to run a quick experiment using Twitter’s new “Sponsored Tweets” functionality. I’m less than impressed with the results.
advertising
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The Death of Sponsored Content
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Once upon a time, I published sponsored content on this site. Now, one of those sponsors has been notified by Google that my article appears to be part of a “link scheme” and has asked me to remove any links to their sites. I find Google flagging my article in such a way troubling, since…
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Transparent Monetization
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I started blogging daily on this domain to build a platform. To build a place where my voice – professional and creative – could reach the world. I want to begin monetizing this platform, and I need your help and feedback to make it work.
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Amazing
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Every now and then, an advertiser gets it so right that their ad sends shivers down my spine. It’s becoming a rare phenomena these days because so many advertisers copy one another … but when the World Cup started last week, someone did something right. First, you have the Dodge Challenger commercial that debuted with
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How to execute a brand
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Probably not the kind of “how-to” article title you expected to see, is it? Nevertheless, I want to give you a short lesson. Step 1: Build up a stellar brand and either push your competitors out of business or buy them up and leverage their core competencies. Step 2: Having eliminated all of your competitors
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Segmented Advertising
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A few weeks ago, I saw a great advertisement for the History Channel at the movie theater. It highlighted most of their major shows and announced the new season for all of my favorite things. The unfortunate thing was that it also upset a LOT of people in the movie theater. Last season, the History Channel
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YouTube
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I’m a big fan of YouTube. I’ve always been impressed by the deluge of quality content put out by amateur video producers. As fun as it is, though, I never really thought about the business applications of YouTube until recently. We all loved show-and-tell in Kindergarten. We got to see what cool new toys everyone
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Why Guerrilla Marketing?
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Guerrilla marketing is the wave of the future. I have given you information about what it is and even showed you a video about how effective it can be. I do know, however, that you are waiting for my explanation of why guerrilla marketing is so important. Customers seek out your advertisements Think about that
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Staggered Entry
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Any entry into a new market needs to be taken in steps – the first of which is brand advertising. You need to build brand awareness and demand for your products long before you make your first sale. This can be costly, but not nearly as much as a premature product launch. Previously, I talked about
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Brand Advertising
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Advertising can be broken up into two categories: product advertising and brand advertising. Both types of advertising have their uses and inherent strengths and weaknesses. Brand advertising can pave way for a new product release, and product advertising can enhance existing brand marketing strategies. Brand advertising is a powerful tool in marketing. Like product advertising,