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The 10 Commandments of Marketing
Just as web development has its own set of rules, so does marketing as an overall practice. The following guidelines are not meant to be all-encompassing or exhaustive, but they will give you a framework with which to enter into the field. Do not lie While I have the greatest respect for Seth Godin, not […]
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If It’s Not Written Down …
… then it doesn’t exist. That was a statement a business professor once made to me and I found myself repeating to one of my students this past week. It’s a solid piece of business advice no matter what industry, market, or profession you’re in. However groundbreaking that idea was or whatever innovative concept you […]
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The 10 Commandments of Web Design
Everything in business has its own set of rules – unbreakable guidelines we follow to create a killer product, write an amazing app, or deliver a remarkable service. The following are the Ten Commandments of web design. Following these rules will help you create an amazing website for your business. Do not abuse Flash Yes, […]
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Balance
From time to time, I struggle to find balance between my work and home lives. Sometimes things I’m working on at home drift into the workplace. Other times I can’t seem to find the off switch when I leave the office for the day. When the imbalance issue crops up, it causes some serious problems […]
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Multi-faceted Marketing
How many sides are there in your market? Are you a B2C? A B2B? A B2B2C (OEM)? Whoever and whatever you are, you need to keep in mind that there are at least two sides to your market, if not more. When most people think “two-sided market” they think of a marketplace. eBay is a […]
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A Spirit of Service
I had the chance to spend this past week out of town. Rather than be at work or even at home in front of my computer, I went up to the hills around Mt. Jefferson to camp with the Boy Scouts at Camp Pioneer. With the exception of a little misty/drizzly weather on Sunday, it […]
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10 Ways to Save Money Using a Brand Coach
Last week I gave you some quick guidance about what to look for in a brand coach. Now I want to give you 10 quick tips for how you can save money in your search and make the most of every dollar you spend on branding: Shop around for estimates – Consulting is competitive, make […]
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How to Choose a Good Brand Coach
A “brand coach” is not necessarily an all-knowing marketing guru (though we all like to think we are). Really, a brand coach is just someone who’s been around the bend, knows what questions to ask about your business, and brings a clean eye and customer-centric point of view to the discussion. He is the guy […]
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Abandoned Artwork
Art is never finished, only abandoned. — Leonardo Da Vinci Working in a startup company and developing a new product, I can vouch for the accuracy of this statement. We’ve spent countless months of hours laboring on our little project only to determine we need more time to finish it. This button isn’t polished … […]