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Branding is one of the many disciplines that make up marketing. It sits alongside sales and advertising, and shares many of the same concepts and practices. Like any other discipline, branding carries its list of dos and don’ts. Here are ten that can help you avoid the potential pitfalls and minefields of the practice: Don’t
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Just as web development has its own set of rules, so does marketing as an overall practice. The following guidelines are not meant to be all-encompassing or exhaustive, but they will give you a framework with which to enter into the field. Do not lie While I have the greatest respect for Seth Godin, not
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… then it doesn’t exist. That was a statement a business professor once made to me and I found myself repeating to one of my students this past week. It’s a solid piece of business advice no matter what industry, market, or profession you’re in. However groundbreaking that idea was or whatever innovative concept you
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How many sides are there in your market? Are you a B2C? A B2B? A B2B2C (OEM)? Whoever and whatever you are, you need to keep in mind that there are at least two sides to your market, if not more. When most people think “two-sided market” they think of a marketplace. eBay is a
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Last week I gave you some quick guidance about what to look for in a brand coach. Now I want to give you 10 quick tips for how you can save money in your search and make the most of every dollar you spend on branding: Shop around for estimates – Consulting is competitive, make
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A “brand coach” is not necessarily an all-knowing marketing guru (though we all like to think we are). Really, a brand coach is just someone who’s been around the bend, knows what questions to ask about your business, and brings a clean eye and customer-centric point of view to the discussion. He is the guy
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Art is never finished, only abandoned. — Leonardo Da Vinci Working in a startup company and developing a new product, I can vouch for the accuracy of this statement. We’ve spent countless months of hours laboring on our little project only to determine we need more time to finish it. This button isn’t polished …
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What businesses are you in? Really? This is a question that 90% of small business owners forget to ever answer – and it’s the most important question regarding your business! Many managers in big business will tell you, “businesses exist to make money.” This is one of the few truths in the world, and it
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I am amazed by how many people have never Googled themselves. In today’s world, it’s increasingly important just what the Internet says about you – whether true or fiction. Most of you understand this, and have taken the proper steps to protect yourself from online brand-hijacking. Just think of how awkward that next job interview