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Axe is a very popular brand of men’s deodorant and shower products owned by Unilever. I guarantee that you have seen their television advertisements at some point in time. I choose to look at Axe because I think their marketing, however controversial, is absolutely genius. Picture two men in a bar. Man A is tall,
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“How well is your Internet working?” This is a question I often ask my colleagues. Many of them have both personal and professional websites. Several have blogs. Others have accounts on Myspace. Until I get into the meat of the question, they all assume their web presence is fairly well-defined. “If my clients can find
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A lot of people have been looking at my new business card and have been asking what a “perfect customer” is. I figured I should take a moment to explain exactly what I mean and what the tag-line of my card and website, “Who is your perfect customer?” actually means. In marketing, a lot of
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I read an old Harvard Business Review article about “Blue Ocean Strategy” the other day (Blue Ocean Strategy. (2004). Kim, W. C. and Mauborgne, R. Harvard Business Review (October), 77-84.). The article was rather well written, and I have found it very useful in evaluating business opportunities. Saturated markets with intense competition, according to the