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Probably not the kind of “how-to” article title you expected to see, is it? Nevertheless, I want to give you a short lesson. Step 1: Build up a stellar brand and either push your competitors out of business or buy them up and leverage their core competencies. Step 2: Having eliminated all of your competitors…
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As a kid, I always would look up to people in higher grades and wait for the day when I, too, could be like them. They’d get out of school earlier, or have the option of a late start, or … fill in the ellipses with whatever it was the older kids had a right…
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I’ve always had these three imaginary Roman pillars in my mind. When I need to escape something, be it monotonous work, a boring movie, or an uncomfortable moment with friends of friends, I retreat there in my mind. I kind of imagine a garden, full of life and beauty, with three huge marble pillars in…
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Climbing is tough. You stand at the bottom of a huge cliff and stare up at what seems to be an insurmountable object … a wall that was not built for climbing. After all, we use stairs and elevators now, why would anyone want to climb up a cracked wall? My fear of heights…
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A few days ago I was introduced to the concept of a ‘Life Laundry Day.’ It’s a novel concept where you set aside one day each week (or month) and clean up not just the physical parts of your life, but the mental parts as well. I usually set Sunday’s aside. I get up early…
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As a kid, I always wanted to have the best art supplies. Both my brother and I liked to draw, sketch, and paint. We would fight during the summer over school supplies because we always wanted to get the best colored pencils, the largest box of crayons, and the most expensive art stock. It was…
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I had a long conversation with someone the other day about the differences between push and pull marketing. It was a little disappointing, though, because they had already invested a great deal of time and money developing their pull marketing strategies under the assumption that there was no difference between the two types. Not all…
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Long-time readers will know that I talk a lot about Apple and it’s marketing efforts. Yesterday, another ‘incident’ with Apple came to my attention, and it adds support to everything I’ve said in the past. Back in May, I made the argument that the only difference between an Apple computer and a PC was smart…
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When you’re looking for a job, the most important thing to understand is your personal brand. What reputation does your name carry? What is the first impression employers get from your resume? What tone do you use throughout your cover letter? These are just elements of the “first impression” your brand makes with potential employers. …