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We’ve all been there. Budget time comes and we start cutting line items to match the numbers that are really coming in. The first thing in many companies on the chopping block is the marketing budget. This is because most managers associate “marketing” with “ritzy, expensive advertising campaign.” Just because you can’t afford the flash
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Question Number 3: How do you gather psychographic data? All of you market researchers are scratching your heads already. Yes, we know what psychographics are, and we know why they’re important. Now tell us how to get them and use them! Really, it’s not as hard as you might think. It just takes a bit
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Question Number 2: Why are psychographics important? For those of us in marketing who understand the science, the answer is fairly obvious. But many times, we take that for granted and tell our clients to gather psychographic data without telling them why. This can be frustrating for the client and doesn’t really help build a
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Question Number 1: What exactly are psychographics? Psychographics are the holy grail when it comes to marketing and sales. They are more than just the external characteristics of your customer. They run deeper than past purchasing habits. Psychographics are the why behind consumer behavior. The reason a man chooses one brand of wrench over another
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Nothing can ever be truly secure. The best we can muster is the illusion of security – create a veil through which our world looks private and closed off from the idle hands of those who would disrupt it. I’ve been working quite a bit on website development lately, and I’ve been thinking a lot
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The other day, someone asked me what appeared to be the most unassuming question possible. “If there was something you could start doing today that would improve the quality of your life, what would it be?” On the surface, this seemed to be a very harmless question. I almost had an answer. Then I stopped
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Last Friday, we talked a bit about how Twitter can make you a better writer. While there are hundreds of reasons Twitter can be a fantastic tool, there are just as many reasons it can be detrimental. Writing concisely is important – but so is writing to be read. A good writer understands her audience.
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The topic of this post is based on a suggestion from @carlincomm – “101 Reasons that Twitter makes you a better writer. 1-A tweet is a great headline. 2-140 characters builds discipline. 3-more fun” One of the trickiest parts of marketing is writing concisely – painting a picture of a thousand words with a few
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I wrote my first computer program when I was 10 years old. It wasn’t much – it ran on DOS, only displayed a few lines of text, and took forever and a half for me to figure out. Oddly enough, I was so jazzed about programming that I announced to my parents that I wanted
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I grew up in the Boy Scouts. We went camping several weekends per year and had a lot of first-hand experience with surviving in the outdoors. I met mountain men, Indian skills instructors, and experienced survivalists. All-in-all, Boy Scouts was a blast as a kid. One of the coolest things about Scouting is that they