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I mentioned a few days ago that I’m reading a new marketing book about habits. As I’ve moved through towards the end of the book, the author has started getting into branding. His argues that branding is really just a way to identify habitual behavior (You pick the Apple computer not because of the brand
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Every morning when I first get on the computer, I point the browser to a few web comics I enjoy. Starting the day with a nice dose of funny helps me be happier, more productive, and more fun to work with. There are three web comics I really enjoy, but they all have different update
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How consistently do you manage your brand? Do you invest heavily in brand development when times are down in order to stay ahead of a tough market? Do you invest heavily when times are good because you have extra capital to spend? When exactly do and should you focus on brand building? The answer is:
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Global warming … arguably, one of the most important challenges of our time. Whether or not the concept is real, though, everyone knows what it is and most people are concerned about it. Politicians stake their campaigns on fighting global warming, non-profits build reputations collecting money to stave of disaster. We teach the idea in
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Humans are messy creatures. We create piles of work that needs to be done, piles of work that’s already done, and piles of work that we never want to do. Our work spaces are cluttered, ineffective, and downright … comfortable. Let’s face it, we like to be surrounded by a little disorder once in a
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Probably not the kind of “how-to” article title you expected to see, is it? Nevertheless, I want to give you a short lesson. Step 1: Build up a stellar brand and either push your competitors out of business or buy them up and leverage their core competencies. Step 2: Having eliminated all of your competitors
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As a kid, I always would look up to people in higher grades and wait for the day when I, too, could be like them. They’d get out of school earlier, or have the option of a late start, or … fill in the ellipses with whatever it was the older kids had a right
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I’ve always had these three imaginary Roman pillars in my mind. When I need to escape something, be it monotonous work, a boring movie, or an uncomfortable moment with friends of friends, I retreat there in my mind. I kind of imagine a garden, full of life and beauty, with three huge marble pillars in
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Climbing is tough. You stand at the bottom of a huge cliff and stare up at what seems to be an insurmountable object … a wall that was not built for climbing. After all, we use stairs and elevators now, why would anyone want to climb up a cracked wall? My fear of heights